They say today is satsuma imo no hi (サツマイモの日), Day of Sweet Potato. It is a little bit difficult to explain. There is a phrase "Kuri yori umai jyusanri (栗よりうまい十三里)." Kuri （栗）means chestnut, kuri （九里) means 9 ri (ri is about 3.9273 km). Yori (より) means than, yori (四里) means 4 ri. Umai (うまい) means delicious. Jyusanri （十三里）is 13 ri. 9 + 4 = 13. Jyusanri （十三里）is alias of sweet potato.
This phrase was made because the sweet potatoes of Kawagoe (川越) which is 13 ri (about 52 km) away from Edo (江戸) were delicious.
October is the season of sweet potato, therefore Sweet Potato Friendship Association of Kawagoe made this day.
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