They say July 10 is natto no hi(納豆の日), Day of Natto. July 10 is written as 7.10 which is read as na (7) to (10), therefore it is the day of natto. This day was established by Kansai natto kogyo kyodo kumiai (関西納豆工業協同組合), Kansai nattoindustry cooperation in 1981 to increase the consumption of natto in Kansai area because natto is not so popular in Kansai area as in Kanto (関東) area. Later in 1992 Zenkoku natto kyodo kumiai rengokai(全国納豆組合連合会), Japan natto cooperative society federation made it as a national anniversary.
Do you know natto? Nattois made from fermented soy beans with natto fungus. It has a unique smell and is very sticky. The more you stir natto, the more sticky it becomes. We usually add chopped green onions, soy sauce, mustard and mix them, and eat with steamed rice. I like to add chopped tuna and ground yam. They are very healthy and delicious.
However because of the strong smell, most of foreigners find it difficult to eat.
Mito (水戸) is the most famous natto production place.
I hope you have a chance to try natto.
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